This article reconsiders history’s ways of reporting in prose. Ways of analysing and writing history so as to evoke a past are contrasted with ways of analysing and writing history so as to frame theses about a past. Academic norms now favour theses. It was not always so. This article contrasts very early European theories about writing prose, including key writings by Johannine Christians and by Heraclitus. Influenced by Martin Heidegger’s existentialist phenomenology, this article reasserts the worth of the evocative in history by attempting to reprise its philosophical foundations and by reconstructing the place of prose in the history of ideas