Periodization in Marketing History
Publication Type | Journal Article |
Year of Publication | 2005 |
Authors | Laura Dix, Stanley Hollander, Kathleen Rassuli, and Jones D. Hollander |
Journal | Journal of Macromarketing |
Volume | 25 |
Issue | 1 |
Pagination | 32-41 |
ISSN | 0276-1467 |
Keywords | |
Publication Links |